About us

Hi everyone! I’m Abby Wendt, the owner of European Summer. I started this business in May 2023 after studying abroad during my sophomore year of college. I loved the experience so much that I named each bikini after a place in Europe that I visited or one that I would like to visit. 


Initially, European Summer only sold clothing and accessories, but once I introduced swimwear, there was no looking back—everyone loved it (and continues to)! I strive to keep my bikinis affordable, pricing them at $36 per set, because who wants to spend over $100 on a bikini?

I’m incredibly proud of how far European Summer has come and am excited for its continued growth. I have so many exciting things coming for the 2025 season! Thank you to everyone who has supported me!